Why Your Business Needs a Website

Daniel Smith
Jan 4, 2021
6 min read

Top 10 reasons why businesses need a website

A Website Proves Your Business Brand Credibility
Businesses with a Website are Easily Accessible
A website builds a relationship with customers & clients
You can Showcase Your Products & Services the Best Way Possible
A website makes your brand more visible
You can benefit from Google Searches
People still judge your credibility by looks
A website is an integral part of online marketing.
You can strategically target your customers through a website
All of your competitors are already having a website

Let’s discuss this in detail:

Reason 1: A website proves your brand credibility

“Where is your official website?” This is the first question you will hear when you tell people about your business. The truth is that people have become smart these days. They think 10 times before making any business decision.

Over 30% don’t even consider a business if it doesn’t have any website. So, if you want people to think your business is credible, contact Dream Digital Images, LLC. This is a custom website designer whose attention to detail and google SEO settings will move your business' place in the online world to the top.

Reason 2: Businesses with a website are easily accessible

This is one of the major reasons why businesses need a website. When it comes to purchasing products or services, most people prefer an easily accessible business that can be reached whenever they want.

Now, whenever it comes to engaging with a business, over 63% of customers use a company’s official website.

The main reason behind this is that a website is where they can find everything about your business, i.e., who you are, what services you sell, and how they can contact you.

Also, an official website makes you available 24×7. As a result, they can reach out to you at any hour of the day by e-mail or online form. You may not be available for contact, but the customer contacting you will be available when you get to their message in a timely manner.

Reason 3: A better understanding

A website can help you build a strong and long-lasting relationship with your clients.

This is how it happens:

As I have mentioned before, a website makes you appear credible. This builds an initial level of trust with clients and inspires them to do business with you.
While building you a website, I keep all important user aspects in mind – such as what users like and what features make them stay. This helps in offering a great user experience.

So by having a website, you are establishing trust among customers and offering them an impeccable user experience. So, they stay and come back for more. This is how you score loyal customers who support you and help you grow, which is another big reason why you should contact me to have a website for your startup or already established business.

Reason 4: You can showcase your products/services the best way possible

Presentation plays a crucial role if you want people to buy your products or services. Social Media integration plays a major key role in this. Since the introduction of Facebook shopping and Instagram Shopping, tieing your products into these online places gives you tons of exposure. This is important, especially if you are a startup where every customer matters. In that case, it’s also important that we can showcase our expertise in the best way possible, and having a website can help in doing that. It gives you creative freedom. You can display your services the way you want.

You can use beautiful images, short video tutorials, and downloadable PDF instructions. The sky is the limit to what you can do.

And do you know how all this can help? Customers get what they are looking for. So, they remain hooked and go nowhere else to purchase. This ultimately helps you in establishing a loyal customer base.

Reason 5: A website makes your brand more visible

The truth is that a brand without a website is nothing but a small boutique. No matter what or how many good products you sell, or how efficient your services are – not many people will be able to know about it if they can't find it.

So, if you want your brand to shine and people to know about your business, hire me, Dream Digital Images, LLC. to have an official website.

You will realize how significantly you have been able to boost your sales and acquire more customers.

Reason 6: You can benefit from Google Searches

Having a website can also get into Google’s search listings, thus making it easy for clients to find you. Imagine someone coming from out of town and they search google for local coffee, local shops, etc. Your listing will show up based on the location radius of their search. This will keep customers coming.

Now, one thing you might be wondering is: How does it matter?

Here’s how: Back in the old days, when clients had to do business with a company, they used to do a detailed background check and contact every previous client to ask about you. Finally, only after they were sure, they moved ahead.

But the times have changed. Clients have become smart. They no longer want to waste time running background checks. Instead, they prefer searching on Google. In fact, this is the very first thing they will do after they hear the name of your brand.

Now, if you have a website and have done its proper SEO (Search Engine Optimization), it will come in the top searches of Google. Apart from this, people will also be able to find you by using other keywords related to your business. This makes you more popular among folks, and more people are willing to do business with you.

So, if you want your startup becomes famous and clients can easily find you on Google, have a website. The decision will significantly benefit you in the long run.

Reason 7: People still judge your credibility by looks

It’s not just me! More than 75 percent of people have admitted that they judge a company’s credibility by its website design. This means clients are more likely to do business with you if you have an interactive website that keeps them engaged, that builds an initial level of trust, is eye-catching and professional, and that proves you are credible.

Now, if you don’t have a website, clients most likely will not even consider you in the first place, let alone trusting you and thinking that they want to do business with you. By not having a website, you would already blow your chances. So, don’t make the mistake of not having a website.

Reason 8: A website is an important part of online marketing

We all know how hectic and time-consuming traditional forms of marketing like the print release, print ads, and flyers are. They cost you a fortune and demand a lot of effort. Still, the results are not up to the mark.

Online marketing, on the other hand, is less expensive and more effective. It can get you more results with less hard work. This is a much better alternative if you want to get things done faster.

Now, while online marketing can be an effective option to promote your business, it doesn’t really matter if you don’t have a website. Consider it as the epicenter to which all other portions of your business revolve.

A website will be the final destination where you will be sending your customers from different channels like Social media, blogging, email marketing, and video channels.

And these figures prove how effective these different mediums of online marketing can be:

Over 2.34 billion (67%) people are active on social media every day.
Companies that blogged 16 times a month received 4.5 times more leads.
Email marketing is 40 times more effective in acquiring customers than any other social media channel.
Video on a landing page can increase conversion rates by 80%.

So, if you want to benefit from online marketing, having a website is a must for your business.

Reason 9: You can Strategically target your customers through a website

Another best about having a website is that you can not only get people to visit your website but also keep track of the following key performance metrics:

The number of people visiting your website (regular visitors).
The number of people who have visited your website only once (unique visitors).
How many times a page was read or visited by users (Pageviews or impressions).
The number of people who left without reading the page they landed on (bounce rate).
For how long do people visit your website content (average time on site).

All these stats can help you find out how you can strategically target your customers. You can know what kind of content users like and how you can improve the user experience so that they stay.

As a result, your website will be better and more people will visit it. So, you should focus on having a good website.

Reason 10: All of your competitors already have a website

This point might sound cliché, but it makes a lot of sense. You are not alone in the market.

There are already thousands of companies selling the same products and services that you are going to sell, and most of them would have also been having their own websites.

This means if I consider all the previously discussed points from this blog, they are already in a beneficial position. They appear more credible in the market, they have already built an initial level of trust with the audience, they are showcasing their products/services in the best way possible, and they are also benefiting from Google searches.